G-Shock, Carnaby Street

The new flagshop concept store was designed to physically interpret the core values of the brand and clearly segment G-Shock’s extensive product range. Through the careful use of lighting and materials, such as slate flooring, hot rolled steel surfaces and concrete wall panels from Armourcoat,the environment is an embodiment of G-Shock toughness. The store has elevated this premium offering and created a versatile future-proof space adaptable for specific collections and product launches.