
Sustainable material showcase at Dubai Design Week, 2024
In November, 2024, we joined a cohort of acclaimed and emerging designers, brands, and creative leaders at the largest design fair in the Middle East, Dubai Design Week — where we showcased our sustainable luxury finishes across two parts of the show.
An exclusive collaboration with Milan-based design agency Isola Design saw Armourcoat’s sustainable luxury finishes applied across the structural walls of Isola’s collective exhibition stand at Downtown Design Dubai… a unique feaure exhibit designed to showcase the work of emerging designers — bridging tradition and innovation.
Selected finishes applied to wall surfaces here included Limewash – Decorative Paint, Koncrete Honed – Polished Plaster, and bespoke finish Clay Lime Plaster. Forming a suitably elegant backdrop to the cutting edge craftsmanship on display.

Elsewhere, we presented a bespoke Clay Lime Plaster finish on a dedicated stand at ‘Design Next’, a new showcase exhibition at Dubai Design Week which aims to inspire a fresh mindset in sustainable design and promote environmentally positive changes across the world of modern craft. Here, we displayed a rammed earth style surface across a curved feature wall using a coarse textured Clay Lime Plaster in a soft tonal mix of pale earth tones.
Conceived to highlight the sustainable natural beauty of our Clay Lime Plaster finish, our dedicated stand provided the perfect showcase for the high-performance surface material. Made in the UK using natural mineral materials, inc. 75% recycled content, Armourcoat Clay Lime Plaster offers a seamless, hand-applied finish which has minimal environmental and health impact. Consciously crafted for architectural interiors, its organic rugged texture adds natural texture and depth to surfaces – ensuring an alluring natural aesthetic.