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The Newman, London

Bespoke application of Armourcoat Acoustic Plaster delivers a unique visual expression and character to The Newman, Fitzrovia – W1

Location: London, W1
Designer: Lind + Almond
Photographer: Helen Cathcart
Acoustic Plaster
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Bespoke acoustic design by Lind + Almond

Armourcoat Acoustic Plaster is used across a number of characterful spaces at The Newman, London, providing a warm and welcoming atmosphere for vistitors. Composed of sustainable mineral materials, its seamless finish creates a calm ambience that complements the timeless Art Deco design of the new Fitzrovia boutique hotel.

Skillfully designed by Lind + Almond using bespoke colors and surface applications, Armourcoat’s natural Acoustic Plaster delivers a luxurious, seamless acoustic solution in varying tones – applied to flat, curved, and vaulted surfaces across several areas, including the entrance lobby and adjoining restaurant zone at ground floor level, stairwells and walkways; plus bar, meeting space, restrooms, and spa areas on the lower ground floor levels.

Attention to detail

The Newman is the first hotel from Kinsfolk & Co, a London-based hospitality management company founded in 2023 with a long-term, conscientious approach to growth. The architectural interiors are led by Pernille Lind and Richy Almond of Lind + Almond, whose work is known for its worldly eclecticism and attention to detail, drawing design elements and atmospheric ambience from Copenhagen.

“Creating the right atmosphere for The Newman meant finding an acoustic solution that performed organically with our architectural vision. We specified the Armourcoat Acoustic Plaster system for its ability to perfectly marry acoustic control with high-end aesthetics. It allowed us to cultivate a beautifully calm, inviting environment for guests, while giving us the ultimate flexibility of bespoke RAL color matching to suit the hotel’s sophisticated palette.”

Lind + Almond

Bespoke design details

With a design concept inspired by and deeply rooted in the charm and character of Fitzrovia, the hotel delivers an elegant, historical ambience, underpinned by a timeless Art Deco aesthetic that evokes the bohemian spirit of the surrounding area. Specified in harmonious mineral tones, Lind + Almond have paid close attention to utilizing bespoke details throughout, with Armourcoat’s Acoustic Plaster helping to deliver an elegant, intimate ambience influenced by the rich history and vibrant character of Fitzrovia.

Armourcoat’s customizable Acoustic Plaster is applied to high-level wall and ceiling surfaces, including curved and vaulted architectural details, blending seamlessly with the Art Deco design features used across the distinctive interiors. To achieve this unique application, pre-coated panels are installed on-site by Armourcoat’s skilled applicators, after which a unifying acoustic plaster undercoat is applied over the entire surface. Once dry, the system is hand-finished with a natural marble-based acoustic topcoat plaster in the specified color and finish, resulting in a seamless, elegant surface with outstanding acoustic performance.

“The space itself presented a genuine design challenge, featuring complex sweeping curved ceilings. The Armourcoat team was instrumental in turning this concept into actuality. They brought a real sense of craftsmanship to the table, conducting extensive trials to guarantee a seamless finish across these difficult geometries. Their hands-on technical support and collaborative approach throughout the entire process resulted in a beautifully executed finish that perfectly matches the premium standards of the Newman.”

Lind + Almond

Naturally sustainable acoustic plaster

Armourcoat Acoustic Plaster has been expertly created to optimize the acoustics of interior environments by absorbing unwanted sound – minimizing the risk of low-level stress caused by background noise and improving speech intelligibility in busy hospitality environments.

The sustainable mineral-based acoustic system is made from a minimum of 72% recycled material and contains no measurable VOCs. It is naturally resistant to bacteria, mold, and mildew, ensuring healthier spaces for occupents. Armourcoat Acoustic Plaster offers two performance options – including Class A (48mm system) and Class B (28mm system).

Order samples and explore our Acoustic Plaster range options via the link below.

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