PROJECT
Armourcoat’s Perlata architectural coating brings a pearlescent quality to Wakefields in Horsham, enhancing the fine gemstones, jewellery and watches on display in the Sussex store.
Wakefields has a family heritage spanning more than 100 years and four generations, focussed on delivering personalised service to match its fine jewellery and iconic watch brands.
To coincide with expansion of its Rolex showroom, Wakefields invested in a full store redesign. The objective was to elevate the customer experience and create a luxury boutique feel whilst retaining the warmth and charm of the store. Retail design consultant Innovare Design blended high-end design details to deliver a theatrical space, balanced with creation of a series of discreet personal consultation rooms.
The choice of Armourcoat’s Perlata architectural coating in neutral shades has helped to deliver the ambience demanded. The subtle shimmer of the coating, achieved through inclusion of pearlescent pigments, highlights the contemporary, luxury feel without overpowering accent features, transforming light within and enhancing the pieces on display.