G-Shock, Carnaby Street

Creating an environment that reflects the brand

Armourcoat Concrete Effect Panels have been specified to stunning effect at the G-Shock store on London’s iconic Carnaby Street by Double Retail.

The new flagship concept store was designed to physically embody the core values of the brand while clearly segmenting G-Shock’s extensive product range. Through the strategic use of lighting and materials—such as slate flooring, hot-rolled steel surfaces, and Concrete Effect Panels—the store creates an environment that reflects G-Shock’s toughness and durability.

The design has elevated the premium offering, creating a versatile, future-proof space that can easily adapt to showcase specific collections and host product launches, ensuring it remains relevant and dynamic for years to come.