Jaguar Land Rover, Mayfair

Location: Mayfair, London

Designer: James Hagger of Studio Hagger

Photographer: Ozbay Design

Polished Plaster Selector Range Smooth

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Luxury British marque chooses luxury British finish

Stratstone Land Rover’s flagship showroom in Mayfair redefines the customer experience, setting a new benchmark for luxury automotive retail. As one of the first dealerships worldwide to showcase Jaguar Land Rover’s new branding concept, the space has been meticulously reimagined by Studio Hagger to reflect the marque’s vision of modern luxury.

Inspired by the refined aesthetic of the latest Range Rover, the showroom’s interior features sweeping curved walls, elegantly finished in Smooth Polished Plaster. Crafted with nearly 30% recycled crushed marble, this semi-polished surface delivers a subtle yet sophisticated sheen, seamlessly aligning with JLR’s contemporary design philosophy.

Beyond its visual appeal, Smooth Polished Plaster offers outstanding performance benefits. With zero VOCs, fire resistance, and a breathable, mould-resistant composition, it ensures a durable and environmentally responsible finish. Available in a palette of whites and warm earth tones—or fully bespoke colour-matched options—it is a perfect fusion of craftsmanship and sustainability.

Our brief was to deliver a unique retail experience. Each element of the design has been meticulously thought through to be an inspiration, that maximised interior space whilst maintaining an alluring atmosphere. Armourcoat’s Smooth Polished Plaster was a natural choice. It inherently achieves the luxury feel essential to Stratstone and JLR whilst bringing light and softening the space.

James Hagger of Studio Hagger