J&M Davidson

Armourcoat Polished Plaster brings modern luxury to prestigious retail store in Mayfair, London

Location: Mayfair, London

Designer: Universal Design Studio in association with Nicholas Chandor

Photographer: Charles Hosea

Polished Plaster Selector Range Armuralia

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Timeless luxury with Armuralia Polished Plaster

A touch of modern luxury at the latest J&M Davidson boutique in London’s prestigious Mayfair. Designed by Universal Design Studio in collaboration with Nicholas Chandor, the store embodies a refined aesthetic that aligns seamlessly with the British leather goods and ready-to-wear brand’s timeless elegance.

Located on Mount Street—famous for its striking deep red terracotta buildings—the boutique’s Polished Plaster interior reflects J&M Davidson’s signature palette with a soft blush-toned design. Across two floors, delicate pastel hues create a sophisticated yet inviting atmosphere, complementing the brand’s understated luxury.

A standout feature of the store is the impressive cantilevered staircase, crafted from terrazzo marble with a leather-wrapped handrail. This architectural centerpiece is framed by vertical panels finished in Armuralia Polished Plaster, adding depth and texture to the space while enhancing the boutique’s contemporary yet classic feel.

We chose polished plaster by Armourcoat for its tactile qualities and its ability to create an exact colour match to the exterior facade. With this match we were able to create the dusty pink tone for the feature wall, which gave a dramatic backdrop to the cantilevered staircase. It was also important for us to use only natural, high-quality materials with a long life span.

Jason Holley of Universal Design Studio