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All Case Studies
G-Shock, Carnaby Street
Luxury urban feel
Location:
G-Shock Store, Carnaby Street, London
Photographer:
© Max McClure
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2022/11/cast-panels-concrete-effect-header-1440x1440.jpg)
Cast Panels
Concrete Effect Panels
PROJECT
Armourcoat concrete effect panels have been specified to stunning effect at the G-Shock store on London’s Carnaby Street by Double Retail.
The new flagshop concept store was designed to physically interpret the core values of the brand and clearly segment G-Shock’s extensive product range. Through the careful use of lighting and materials, such as slate flooring, hot rolled steel surfaces and concrete wall panels from Armourcoat,the environment is an embodiment of G-Shock toughness. The store has elevated this premium offering and created a versatile future-proof space adaptable for specific collections and product launches.
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2023/01/Max-McClure_Armourcoat_Double-Retail_G-Shock-2503_PrintRGB-scaled.jpg)
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2023/01/Max-McClure_Armourcoat_Double-Retail_G-Shock-2542_PrintRGB-scaled.jpg)
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2023/01/Max-McClure_Armourcoat_Double-Retail_G-Shock-2546_PrintRGB-scaled.jpg)
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2023/01/Max-McClure_Armourcoat_Double-Retail_G-Shock-2551_PrintRGB-scaled.jpg)
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2023/01/Max-McClure_Armourcoat_Double-Retail_G-Shock-2578_PrintRGB-scaled.jpg)
Products
![](https://armourcoat.com/en/wp-content/uploads/sites/2/2022/11/cast-panels-concrete-effect-header-1440x1440.jpg)
Cast Panels
Concrete Effect Panels