Chateau Denmark, London

Location: Denmark Street, London

Designer: Taylor Howes working with CAW Ventures

Cast Panels Concrete Effect Panels

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Reimagining Rock History with Concrete Effect Panels

Chateau Denmark reimagines the heart of British rock music history with an immersive experience that blends eclectic design and heritage – celebrating the area’s legendary rock music history. Nestled on Denmark Street, London, this hospitality venue spans 55 rooms across 16 buildings, including several listed structures. The design, crafted by Taylor Howes in collaboration with CAW Ventures, draws inspiration from four distinct themes that reflect not only the area’s past but the rebellious spirit of music icons and legends like The Rolling Stones, Jimi Hendrix and David Bowie. The development required a sensitive yet creative approach to each space.

For the Loft design, Concrete Effect Panels were chosen to evoke the raw, industrial vibe that defines the area. With their deconstructed, textured surface that mimics shuttered concrete, the panels add depth and character, enhanced by their distressed markings and tactile finish. Easy to install and lightweight, these panels integrate seamlessly into the design while embodying the building’s dramatic heritage.

Part of Armourcoat’s expansive range of three-dimensional castings, these panels are joined by options such as stone-effect and sculptural artwork castings, offering a versatile solution for high-impact design spaces.

It was important for us in the Loft units to define and highlight the architectural elements in the space, from exposed listed brickwork to steel beams in the ceilings. Instead of covering up, we wanted to highlight what we had. The concrete panels really helped to compliment the architecture and retain each building’s heritage status. You wouldn’t be able to tell that these weren’t concrete! The Armourcoat concrete effect panels look the real deal, from the authentic divots to the tactile nature and distressed effects of the shutter markings. Installed, they help embrace the characteristics of the building and its materials. The Armourcoat concrete effect panels blend beautifully with the Loft scheme.

Lottie Suckling, Senior Interior Designer at Taylor Howes

Chateau Denmark is ultimately about being bold and fierce- and of course materials play an important role in conveying that sentiment. For a number of our rooms and apartments, the Armourcoat concrete effect panels have contributed to a rugged rawness, establishing a unique aesthetic that helps bring together an industrial and utilitarian feel.

Carrie Wicks, Director at Chateau Denmark