{"id":777,"date":"2022-12-21T09:47:41","date_gmt":"2022-12-21T09:47:41","guid":{"rendered":"https:\/\/armourcoat.com\/en\/?post_type=case_study&p=777"},"modified":"2025-03-03T12:50:38","modified_gmt":"2025-03-03T12:50:38","slug":"chateau-denmark","status":"publish","type":"case_study","link":"https:\/\/armourcoat.com\/en\/case-study\/chateau-denmark\/","title":{"rendered":"Chateau Denmark, London"},"content":{"rendered":"\n
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Chateau Denmark, London<\/h1> \n
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Armourcoat Concrete Effect Panels bring a distinctive industrial style to hotel interiors in London’s Soho district<\/span><\/p>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n Location:<\/strong>\n Denmark Street, London <\/div>\n \n \n
\n Designer:<\/strong>\n Taylor Howes working with CAW Ventures <\/div>\n \n <\/div>\n \n \n \n
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Reimagining Rock History with Concrete Effect Panels<\/h2> \n

Chateau Denmark reimagines the heart of British rock music history with an immersive experience that blends eclectic design and heritage – celebrating the area\u2019s legendary rock music history. Nestled on Denmark Street, London, this hospitality venue spans 55 rooms across 16 buildings, including several listed structures. The design, crafted by Taylor Howes in collaboration with CAW Ventures, draws inspiration from four distinct themes that reflect not only the area’s past but the rebellious spirit of music icons and legends like The Rolling Stones, Jimi Hendrix and David Bowie. The development required a\u00a0sensitive yet creative approach to each space.<\/p>\n

For the Loft design, Concrete Effect Panels<\/a> were chosen to evoke the raw, industrial vibe that defines the area. With their deconstructed, textured surface that mimics shuttered concrete, the panels add depth and character, enhanced by their distressed markings and tactile finish. Easy to install and lightweight, these panels integrate seamlessly into the design while embodying the building’s dramatic heritage.<\/p>\n

Part of Armourcoat\u2019s expansive range of three-dimensional castings, these panels are joined by options such as stone-effect and sculptural artwork castings, offering a versatile solution for high-impact design spaces.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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It was important for us in the Loft units to define and highlight the architectural elements in the space, from exposed listed brickwork to steel beams in the ceilings. Instead of covering up, we wanted to highlight what we had. The concrete panels really helped to compliment the architecture and retain each building\u2019s heritage status. You wouldn\u2019t be able to tell that these weren\u2019t concrete! The Armourcoat concrete effect panels look the real deal, from the authentic divots to the tactile nature and distressed effects of the shutter markings. Installed, they help embrace the characteristics of the building and its materials. The Armourcoat concrete effect panels blend beautifully with the Loft scheme.<\/p>\n\n

\n Lottie Suckling, Senior Interior Designer at Taylor Howes <\/div>\n <\/div>\n <\/div>\n\n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Chateau Denmark is ultimately about being bold and fierce- and of course materials play an important role in conveying that sentiment. For a number of our rooms and apartments, the Armourcoat concrete effect panels have contributed to a rugged rawness, establishing a unique aesthetic that helps bring together an industrial and utilitarian feel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n