{"id":9899,"date":"2025-05-19T16:58:09","date_gmt":"2025-05-19T15:58:09","guid":{"rendered":"https:\/\/armourcoat.com\/en-us\/?p=9899"},"modified":"2025-06-30T10:40:29","modified_gmt":"2025-06-30T09:40:29","slug":"downtown-design-riyadh-may-2025","status":"publish","type":"post","link":"https:\/\/armourcoat.com\/en-us\/downtown-design-riyadh-may-2025\/","title":{"rendered":"Downtown Design Riyadh, May 2025"},"content":{"rendered":"
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Raw Earth by Armourcoat at Downtown Design Riyadh<\/strong><\/h2>\n<\/div><\/div>\n\n
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Armourcoat presented its Raw Earth edit of naturally sustainable interior finishes at the inaugural edition of Downtown Design Riyadh, 20-23 May 2025, where it showcased a unique curated edit of natural plaster finishes in locally-inspired textures and tones developed with Saudi Arabia\u2019s energising architectural design industry in mind.<\/p>\n<\/div><\/div>\n\n

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A staple on Dubai\u2019s creative since 2013, Downtown Design Riyadh<\/a> marked the Saudi debut of the Middle East\u2019s leading fair for contemporary, high-quality design; and Saudi Arabia\u2019s first major fair dedicated to pushing new boundaries in modern design excellence.<\/p>\n<\/div><\/div>\n\n

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Local architecture \u2013 Diriyah, Saudi Arabia; Armourcoat Raw Earth \u2013 Bespoke Clay Lime Plaster<\/figcaption><\/figure>\n<\/div><\/div>\n\n
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For this year\u2019s landmark fair in Riyadh, Armourcoat unveiled a specially devised edit of its Raw Earth \u2013 Material Showcase, a unique collection of consciously crafted finishes inspired by local historical architecture together with the captivating world of high-end interior design within the Middle East region. Surfaces on show included a new bespoke rammed earth design Clay Lime Plaster<\/a> and Polished Plaster<\/a> finishes inspired by local historical, cultural, and\u00a0aesthetic\u00a0design influences, building on the brand\u2019s 15-year regional presence working with local suppliers and applicators across major architectural projects.<\/p>\n<\/div><\/div>\n\n

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Downtown Design Riyad<\/strong>h \u2013 <\/strong>New Design Event in Saudi Arabia <\/strong><\/h2>\n<\/div><\/div>\n\n
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A new local edition of the well-established Downtown Design<\/a> fair in Dubai, the debut event in Riyadh was held at JAX District \u2013 new creative and cultural hub set against the historic backdrop of At-Turaif UNESCO World Heritage Site in Diriyah. Designed by Bricklab<\/a> and managed in partnership with the Saudi Arabia Architecture and Design Commission of the Ministry of Culture.<\/p>\n<\/div><\/div>\n\n

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The unique regional event presented a curated showcase of global design excellence with the region\u2019s most exciting creative talent with the intention of connecting global design brands, industry professionals, and design enthusiasts with the Middle East\u2019s flourishing creative community. Including thoughtfully curated exhibits, installations, talks & activations, and works by original, contemporary designers and global brands alongside new collections from both international and regional studios.<\/p>\n<\/div><\/div>\n\n

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JAX District \u2014 Rhiyad, Saudia Arabia. Designed by Bricklab, Jeddah<\/figcaption><\/figure>\n<\/div><\/div>\n\n
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<\/p>\n<\/div><\/div>\n\n

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Raw Earth by Armourcoat \u2013 Exclusive Material Edit <\/strong><\/h2>\n<\/div><\/div>\n\n
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Raw Earth by Armourcoat is an exclusive, thoughtfully curated material edit which aims to inspire a fresh mindset in sustainable design and promote environmentally positive changes across architectural interiors.<\/p>\n<\/div><\/div>\n\n

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Presenting an exploration into the sustainable natural beauty of Armourcoat\u2019s consciously crafted interior finishes via a balanced edit of natural earth-inspired tones and textures. Including a new bespoke coarse finish Clay Lime Plaster<\/a> applied in a tonal \u2018rammed earth\u2019 composition, together with naturally sustainable Polished Plaster<\/a> surfaces.<\/p>\n<\/div><\/div>\n\n

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Raw Earth – Bespoke Clay Lime Plaster finish at Downtown Design Riyadh<\/figcaption><\/figure>\n<\/div><\/div>\n\n
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Sustainable Luxury – Material Showcase at Downtown Design Riyadh <\/strong><\/h2>\n<\/div><\/div>\n\n
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A carefully curated edit of hand-applied plaster finishes inspired by Middle East culture, design and architecture conveys the authentic, inherent beauty of Earth\u2019s geological features, presenting a balanced palette of natural earthy tones and textures from Armourcoat\u2019s design-led collection of naturally sustainable interior finishes.<\/p>\n<\/div><\/div>\n\n

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Raw Earth Material Showcase at Downtown Design Riyadh<\/figcaption><\/figure>\n<\/div><\/div>\n\n
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All finishes are consciously crafted to add natural depth and interest to interiors in the Middle East, ensuring visual harmony and balance inspired by local architecture. Textures range from silky smooth to rugged and raw \u2013 shining a spotlight on the diverse aesthetic of Armourcoat\u2019s sustainable luxury finishes, and enabling the creation of unique interior spaces, including curved surface application.<\/p>\n<\/div><\/div>\n\n

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Finish Highlights on Display<\/strong><\/h2>\n<\/div><\/div>\n\n
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Bespoke Rammed Earth \u2013 Clay Lime Plaster<\/a><\/strong> Bespoke finish with a coarse, heavily-textured surface and rammed earth effect tonal coloration<\/p>\n<\/div><\/div>\n\n

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Istria \u2013 Polished Plaster<\/a> <\/strong>A superfine matte stone effect finish with subtle tonal variation and directional movement<\/p>\n<\/div><\/div>\n\n

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Smooth \u2013 Polished Plaster <\/a><\/strong>Natural, mid sheen semi-polished finish with visible crushed marble<\/p>\n<\/div><\/div>\n\n

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Perlata \u2013 Architectural Coatings<\/a> <\/strong>A rich, elegant finish with a subtle shimmer and tonal movement<\/p>\n<\/div><\/div>\n\n\n

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\n \n\n Downtown Design Riyadh <\/a>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Raw Earth by Armourcoat at Downtown Design Riyadh Armourcoat presented its Raw Earth edit of naturally sustainable interior finishes at the inaugural edition of Downtown Design Riyadh, 20-23 May 2025, where it showcased a unique curated edit of natural plaster finishes in locally-inspired textures and tones developed with Saudi Arabia\u2019s energising architectural design industry in […]<\/p>\n","protected":false},"author":38,"featured_media":9905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nDowntown Design Riyadh, May 2025 - Armourcoat US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armourcoat.com\/en-us\/downtown-design-riyadh-may-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Downtown Design Riyadh, May 2025 - 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