{"id":9074,"date":"2025-02-12T16:51:00","date_gmt":"2025-02-12T16:51:00","guid":{"rendered":"https:\/\/armourcoat.com\/en-us\/?p=9074"},"modified":"2025-02-12T16:49:46","modified_gmt":"2025-02-12T16:49:46","slug":"surface-design-show-february-2025","status":"publish","type":"post","link":"https:\/\/armourcoat.com\/en-us\/surface-design-show-february-2025\/","title":{"rendered":"Surface Design Show, February 2025"},"content":{"rendered":"<div class=\"core-block block--background-color-transparent core-block--heading container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<h2 class=\"wp-block-heading\">Surface Design Show, London &#8211; 2025<\/h2>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p>A new and exclusive material showcase was unveiled at this year&#8217;s Surface Design Show \u2013 aiming to inspire a fresh mindset in sustainable design and promote environmentally positive changes across architectural interiors. At Business Design Centre, London, 04 \u2013 06 February.<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--image container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"500\" src=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25.jpg\" alt=\"\" class=\"wp-image-9083\" srcset=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25.jpg 819w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-300x183.jpg 300w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-768x469.jpg 768w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-288x176.jpg 288w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-320x195.jpg 320w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-576x352.jpg 576w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-640x391.jpg 640w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-720x440.jpg 720w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--heading container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<h2 class=\"wp-block-heading\">Raw Earth by Armourcoat &#8211; At Surface Design Show<\/h2>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p>Raw Earth by Armourcoat explores the sustainable natural beauty of ecological paint and plaster finishes via a curated selection of earth inspired textures and tones. New finishes include a recently developed bespoke coarse <a href=\"https:\/\/armourcoat.com\/en-us\/products\/clay-lime-plaster\/\"><strong>Clay Lime Plaster<\/strong><\/a> with a heavily-textured surface, inspired by the timeless materiality of rammed earth architecture.<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--image container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"500\" src=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand.jpg\" alt=\"\" class=\"wp-image-9084\" srcset=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand.jpg 819w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-300x183.jpg 300w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-768x469.jpg 768w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-288x176.jpg 288w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-320x195.jpg 320w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-576x352.jpg 576w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-640x391.jpg 640w, https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Special-Finishes-SDS-25-Display-Stand-720x440.jpg 720w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--heading container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<h2 class=\"wp-block-heading\">Sustainable Luxury \u2013 Material Showcase<\/h2>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p>A carefully curated collection of hand-applied paint and plaster finishes in natural tones and textures conveys the authentic, inherent beauty of Earth\u2019s geological features. All finishes are consciously crafted to add natural depth and interest to architectural interiors, ensuring visual harmony and balance. Textures range from silky smooth to raw and rough&#8230; shining a spotlight on the diverse aesthetic of Armourcoat\u2019s sustainable luxury finishes; and enabling the creation of unique interior spaces, including curved surface application.<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--heading container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<h2 class=\"wp-block-heading\">Finish highlights on display<\/h2>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><strong>Clime Smooth<\/strong> \u2013 new bespoke <a href=\"https:\/\/armourcoat.com\/en-us\/products\/clay-lime-plaster\/\">Clay Lime Plaster<\/a> finish made using unfired clay, limestone, recycled crushed marble, finished to a soft, smooth surface<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><strong>Limewash<\/strong> \u2013 a refined natural ecological <a href=\"https:\/\/armourcoat.com\/en-us\/products\/architectural-coatings\/limewash\/\">Architectural Coatings<\/a> finish with outstanding environmental credentials and a soft tonal aesthetic<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><strong>Istria<\/strong> \u2013 a matt stone <a href=\"https:\/\/armourcoat.com\/en-us\/products\/polished-plaster\/istria\/\">Polished Plaster<\/a> finish with subtle tonal variation and movement<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><strong>Spatulata<\/strong> \u2013 a super fine, high-gloss <a href=\"https:\/\/armourcoat.com\/en-us\/products\/polished-plaster\/spatulata\/\">Polished Plaster<\/a> finish with marked surface depth and sheen<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--heading container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<h2 class=\"wp-block-heading\">Colors<\/h2>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p>Featured tones on our Surface Design Show 2025 stand include <strong>\u2018Sepia Landscape\u2019<\/strong>, <strong>\u2018Patagonian Dust\u2019<\/strong>, and<strong> \u2018Desert Morning\u2019<\/strong>. <\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p>As with all Armourcoat colors, tones are achieved using natural mineral pigments dictated by what the earth has to offer, comprising contemporary soft neutrals to deeper mineral hues. All hand-applied and presenting their own distinct aesthetic and mood.<\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><strong><a href=\"https:\/\/armourcoat.com\/en-us\/browse-by-colour\/\">View Armourcoat colors<\/a><\/strong><\/p>\n<\/div><\/div>\n\n<div class=\"core-block block--background-color-transparent core-block--paragraph container--container-padding on-screen\"><div class=\"core-block__inner container fade-slide-in\">\n<p><\/p>\n<\/div><\/div>\n\n\n<div class=\"block block--background-color-transparent button\">\n    <div class=\"container--container-padding on-screen\">\n        <div class=\"container container--8 fade-slide-in\">\n            <a class=\"btn btn--background-green-dark-1 btn--border-green-dark-1 btn--fill-white btn--color-white\n                btn--hover-background-transparent btn--hover-fill-green-dark-1 btn--hover-color-green-dark-1\"\n                href=\"https:\/\/armourcoat.com\/en-us\/products\/clay-lime-plaster\/\"\n                target=\"_blank\"\n                rel=\"noopener noreferrer\">\n\n                VIEW CLAY LIME FINISHES            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Surface Design Show, London &#8211; 2025 A new and exclusive material showcase was unveiled at this year&#8217;s Surface Design Show \u2013 aiming to inspire a fresh mindset in sustainable design and promote environmentally positive changes across architectural interiors. At Business Design Centre, London, 04 \u2013 06 February. Raw Earth by Armourcoat &#8211; At Surface Design [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":9091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Surface Design Show, February 2025 - Armourcoat US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armourcoat.com\/en-us\/surface-design-show-february-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surface Design Show, February 2025 - Armourcoat US\" \/>\n<meta property=\"og:description\" content=\"Surface Design Show, London &#8211; 2025 A new and exclusive material showcase was unveiled at this year&#8217;s Surface Design Show \u2013 aiming to inspire a fresh mindset in sustainable design and promote environmentally positive changes across architectural interiors. At Business Design Centre, London, 04 \u2013 06 February. Raw Earth by Armourcoat &#8211; At Surface Design [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/armourcoat.com\/en-us\/surface-design-show-february-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Armourcoat US\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T16:51:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2025\/02\/Armourcoat-Clay-Lime-Plaster-Rammed-Earth-Bespoke-0001-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dannifoley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dannifoley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/\"},\"author\":{\"name\":\"dannifoley\",\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/#\\\/schema\\\/person\\\/95a667bcd56498642e6dec05bb0cc18d\"},\"headline\":\"Surface Design Show, February 2025\",\"datePublished\":\"2025-02-12T16:51:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/\"},\"wordCount\":315,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2025\\\/02\\\/Armourcoat-Clay-Lime-Plaster-Rammed-Earth-Bespoke-0001-scaled.jpg\",\"articleSection\":[\"Uncategorised\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/\",\"url\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/surface-design-show-february-2025\\\/\",\"name\":\"Surface Design Show, February 2025 - 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