{"id":4121,"date":"2023-01-26T13:24:13","date_gmt":"2023-01-26T13:24:13","guid":{"rendered":"https:\/\/armourcoat.com\/en-us\/?post_type=case_study&p=4121"},"modified":"2025-03-03T15:35:14","modified_gmt":"2025-03-03T15:35:14","slug":"greater-london-house","status":"publish","type":"case_study","link":"https:\/\/armourcoat.com\/en-us\/case-study\/greater-london-house\/","title":{"rendered":"Greater London House, UK"},"content":{"rendered":"\n
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Greater London House, UK<\/h1> \n
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Armourcoat Polished Plaster brings depth and elegance to heritage driven architectural space in London<\/span><\/strong><\/h2>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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\n Location:<\/strong>\n Camden, London, UK <\/div>\n \n \n
\n Designer:<\/strong>\n Forme UK <\/div>\n \n
\n Photographer:<\/strong>\n David Barbour <\/div>\n <\/div>\n \n \n \n
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\n \n Polished Plaster Selector Range <\/span>\n \n \n Smooth <\/span>\n <\/div>\n\n <\/div>\n <\/div>\n\n
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Heritage Meets Contemporary Elegance<\/h2> \n

Armourcoat Polished Plaster<\/a> creates a striking entrance for the refurbishment of Greater London House in Camden\u2019s Mornington Crescent. Originally the Carreras Cigarette Factory, this iconic Art Deco Egyptian revival building, owned by Lazari Investments, has been transformed with a contemporary yet heritage-driven design.<\/p>\n

A key feature of the interior by Forme UK, the hand-applied Smooth<\/a> Polished Plaster wall finish pays homage to the building\u2019s historic fa\u00e7ade while reflecting its scale and significance. A dramatic entrance \u2018portico\u2019 incorporates subtle Egyptian-inspired motifs and shapes, finished in a deep anthracite polished plaster. Adding to the narrative, a silhouette outline of the famous bronze cat sculptures that flank the entrance is embedded into the design\u2014an emblem of the building\u2019s heritage, referencing the black cat branding of Carreras\u2019 Craven A cigarettes.<\/p>\n

Reminiscent of the marmorino stucco widely used in northern Italy during the Renaissance, Smooth Polished Plaster is\u00a0natural, mid-sheen finish with visible crushed marble and light burnishing from the trowel application. This expertly hand-applied finish allows for a variety of surface effects, from a soft, lightly polished texture to a richly burred, marble-like appearance, bringing depth and elegance to this architectural landmark.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n \n Polished Plaster Selector Range <\/span>\n \n \n Smooth <\/span>\n <\/div>\n\n <\/div>\n <\/div>\n\n
\n \n Order Sample <\/a>\n \n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"featured_media":4133,"template":"","case_study_category":[12],"class_list":["post-4121","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-commercial"],"acf":[],"yoast_head":"\nGreater London House, UK - Armourcoat US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/armourcoat.com\/en-us\/case-study\/greater-london-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greater London House, UK - Armourcoat US\" \/>\n<meta property=\"og:url\" content=\"https:\/\/armourcoat.com\/en-us\/case-study\/greater-london-house\/\" \/>\n<meta property=\"og:site_name\" content=\"Armourcoat US\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T15:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/armourcoat.com\/en-us\/wp-content\/uploads\/sites\/5\/2023\/01\/FORME4096-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1746\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/case-study\\\/greater-london-house\\\/\",\"url\":\"https:\\\/\\\/armourcoat.com\\\/en-us\\\/case-study\\\/greater-london-house\\\/\",\"name\":\"Greater London House, UK - 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