G-Shock, Carnaby Street
Armourcoat’s modular panel system ArmourFX has been specified to stunning effect at the new G-Shock store on London’s Carnaby Street by Double Retail.
The new flagshop concept store was designed to physically interpret the core values of the brand and clearly segment G-Shock’s extensive product range.Through the careful use of lighting and materials, such as slate flooring, hot rolled steel surfaces and concrete wall panels from ArmourFX,the environment is an embodiment of G-Shock toughness.The store has elevated this premium offering and created a versatile future-proof space adaptable for specific collections and product launches.