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Armourcoat attended the recent HOTEC Middle East 2008 hotel industry forum, held in Muscat, Oman. With the construction boom continuing apace and with the economy of the region as a whole never healthier, the Middle East region represents a key territory for Armourcoat Surface Finishes. With long established – and highly trained - agents throughout the area, Armourcoat finishes continue to be specified for an exciting array of new projects and developments. Dubai, with its grand developments such as the Burj Dubai, the City of Arabia, the Lagoons, the Palms, the Burj Al Arab and the World developments, have helped to promote the Middle East successfully as the tourist and business destination to head for. Massive developments, mostly tourism-related, are under construction everywhere, each vying to outdo the other as the biggest, tallest or most luxurious. However the fastest growing country in the region, and the largest construction market in the Middle East, is Saudi Arabia. With an estimated £100 billion of active projects in the kingdom, the sector is moving energetically to satisfy the growing demand for residential, commercial, housing and institutional construction as well as building the rapidly-expanding industrial infrastructure. Public and commercial development projects are underway on a scale not seen any time in the past. Armourcoat, one of the world’s leading decorative specialists, recognizes the phenomenal growth in construction and the requirement for innovative surface finishing products. Guy Whitehead, Group CEO of Armourcoat attending the HOTEC event commented "This business forum has been a great opportunity to meet key regional buyers face-to-face to discuss current and future requirements. We identify the value created by this hotel event platform, to the extent that we are also participating in future events in America, Europe and the Far East".
HOTEC Middle East is a unique B2B meetings forum created for hotel owners, developers and operators across the Middle East region and brings together hotel purchasing, operations and technical directors with the industry's leading supplier companies.